The Po family has forayed into mass housing development through Pacific Homes Development Corp. (PHDC) to help reduce the country’s housing backlog.
PHDC’s first project is in Magalang, Pampanga and will be called Hamana Homes. It started selling units over the weekend after securing its license to sell.
“The release of our permits to build as well as sell will allow us to fast-track key developments in the project,” Pacifica Homes President Teodoro Alexander T. Po said.
Po said building activities for housing units at Hamana Homes are now set for full-blast construction. Its amenities, which include a clubhouse, swimming pool, linear parks and basketball court will soon follow.
As of end-January, the construction of the slope protection and perimeter wall and the landfill compaction in the model unit area are underway for completion.
“It is truly value for money because our project taps sustainable building design and construction techniques, yet is priced within reach,” Po said.
Each unit costs between P2.06 million to P3.9 million for the single-detached house.
He said the project is the company’s answer to the Philippine housing backlog, which is expected to hit 6.8 million units this year, according to data from the Congressional Policy and Budget Research Department.
The company will have another project in Central Luzon and then Visayas and Mindanao, including one in General Santos City.
“PHDC’s very first project here in Pampanga will not only help lessen the gap due to the huge housing backlog, but it would for sure set the bar in the affordable but superior value housing segment,” Felix V. Brazil Jr., OIC Director of the Department of Human Settlements and Urban Development Region 3.
Brazil said it is high-time that superior housing products and quality shelters inspired by sustainability are served affordably to customers.
Pacifica Homes is a wholly-owned subsidiary of Century Pacific Group Inc., the holding firm of the Po family. The Po family also owns high-end property developer Arthaland Corp.
